1. Introduction

At Balanced Array ("we," "our," or "us"), we value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website balancedarray.sbs (the "Site") or use our styling services.

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Site or use our services.

2. Information We Collect

2.1 Personal Data

We may collect personal information that you voluntarily provide to us when you:

• Register on our Site
• Subscribe to our newsletter
• Request information or services
• Complete forms or surveys
• Contact us through our contact form, email, or phone
• Book a styling service or consultation

The personal information we collect may include:

• Name, email address, phone number, and postal address
• Billing information and payment details
• Personal style preferences, body measurements, and color preferences (when using our styling services)
• Photos you share with us for style consultation purposes
• Correspondence and communication records

2.2 Automatically Collected Information

When you visit our Site, we may automatically collect certain information about your device and usage, including:

• IP address
• Browser type and version
• Device type and operating system
• Time spent on pages
• Pages visited
• Referring website addresses
• Geographic location (country and city level)

2.3 Cookies and Similar Technologies

We use cookies and similar tracking technologies to collect and track information about your browsing activities on our Site. For more information about our use of cookies, please see our Cookie Policy section below.

3. How We Use Your Information

We may use the information we collect for various purposes, including to:

• Provide, operate, and maintain our services
• Process and complete transactions
• Deliver personalized styling recommendations and services
• Send administrative information, such as appointment confirmations
• Respond to inquiries and fulfill requests
• Send marketing and promotional communications, if you have opted in to receive them
• Improve our Site, services, and overall user experience
• Analyze usage patterns and trends
• Protect against fraudulent or unauthorized transactions
• Comply with legal obligations

4. How We Share Your Information

We may share your personal information in the following situations:

4.1 Service Providers

We may share your information with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf, such as payment processing, data analysis, email delivery, hosting services, and customer service.

4.2 Business Transfers

If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.

4.3 Legal Requirements

We may disclose your information where we are legally required to do so in order to comply with applicable law, governmental requests, judicial proceedings, court orders, or legal processes.

4.4 With Your Consent

We may disclose your information for any other purpose with your consent.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

5. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

5.1 Access and Update

You have the right to access and update the personal information we hold about you. You can review and update your personal information by contacting us at [email protected].

5.2 Data Portability

You have the right to request a copy of your personal data in a structured, commonly used, and machine-readable format.

5.3 Deletion

You have the right to request that we delete your personal information, subject to certain exceptions.

5.4 Restriction of Processing

You have the right to request that we restrict the processing of your personal information under certain circumstances.

5.5 Objection

You have the right to object to our processing of your personal information based on our legitimate interests.

5.6 Withdraw Consent

If we are processing your personal information based on your consent, you have the right to withdraw your consent at any time.

To exercise these rights, please contact us at [email protected]. We will respond to your request within the timeframe required by applicable law.

5.7 Marketing Communications

You can opt out of receiving marketing communications from us by clicking on the "unsubscribe" link in our emails, or by contacting us directly. However, you will continue to receive service-related emails.

6. Cookie Policy

6.1 What Are Cookies

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently and provide information to the website owners.

6.2 Types of Cookies We Use

We use the following types of cookies on our Site:

• Essential Cookies: These cookies are necessary for the Site to function properly and cannot be switched off in our systems.
• Performance Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Site.
• Functional Cookies: These cookies enable the Site to provide enhanced functionality and personalization.
• Targeting Cookies: These cookies may be set through our Site by our advertising partners to build a profile of your interests and show you relevant advertisements on other sites.

6.3 Managing Cookies

Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may impact your overall user experience. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit www.allaboutcookies.org.

7. Data Security

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, please be aware that no security measures are perfect or impenetrable, and we cannot guarantee the absolute security of your data.

We limit access to your personal information to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal information on our instructions, and they are subject to a duty of confidentiality.

8. Data Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.

9. Children's Privacy

Our Site and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that a child under 16 has provided us with personal information, we will take steps to delete such information. If you believe that we might have any information from or about a child under 16, please contact us.

10. International Data Transfers

Your information may be transferred to, stored, and processed in countries other than the country in which you reside. These countries may have data protection laws that are different from the laws of your country. By using our Site or services, you consent to the transfer of your information to countries outside your country of residence, including the United States.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at: